The NFL Super Bowl is known for its commercials almost as much as it is for the game itself. Of that wide viewing audience, about 18% will be youth under 21. If your chils is one of them, he or she will be exposed to alcohol advertising. More than 35,000 middle and high school students in 42 states participated in Drug-Free Action Alliance Big Bowl 2011, which once again revealed the youth appeal of alcohol advertising as beer commercials were the second "most memorable" commercials among middle and high school students. Studies show that themore exposure youth ahve to alcohol in advertising, themore likely they are to consume alcohol underage. In the quest to further research the impact of advertising on youth, we invite you to participate in the Drug-Free Action Alliance Big Bowl Vote in 2012. Through a simple, three-question, student questionnaire high school students share their thoughts on what advertisments they remember seeing and which commercial takes their top vote. This valuable, fresh and local information can then be used to educate parents, srudents, lawmakers and the media about the effects of alcohol advertising on youth.
2011 Super Bowl Commercial Results
High School Top 5 Recalled Products: 1. Doritos 2. Anheuser-Busch (Bud/Bud Light) 3. Pepsi 4. Coca Cola 5. Volkswagen
High School Top 15 Favorites: 1. Doritos: Pug Attack 2. Doritos: Back to Life 3. Doritos: Cheese Lover 4. Volkswagen: Darth Vader 5. Best Buy: Justin Bieber/Ozzy 6. Pepsi Max: Can Knocks Girl Off Bench 7. Bud Light: Dog-Hosted Party 8. Pepsi Max: Can to the Groin 9. Budweiser: Clydesdales/Wild West 10. Brisk Iced Tea: Eminem 11. Pepsi Max: Mind Readers 12. Chrysler: Eminem 13. Bud Light: Kitchen Remodel 14. E-Trade: Talking Baby 15. Coca Cola: The Siege/Dragons
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